Policies
Cookie policy
shopessai.com · Effective / last updated: August 10, 2026
What are cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to remember things like what's in your cart, whether you're logged in, and how you found us. Some cookies are essential for the site to work. Others help us understand how people use the site or show you relevant ads elsewhere.
Cookies we use
Strictly necessary
These cookies are required for basic site function. The site does not work without them. You cannot opt out of these.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_s | Shopify | Session tracking — maintains your browsing session | Session |
| _shopify_y | Shopify | Identifies unique visitors across sessions | 1 year |
| cart | Shopify | Stores your cart contents | 2 weeks |
| secure_customer_sig | Shopify | Keeps you logged in to your account (if you have one) | 20 years |
| checkout_token | Shopify | Maintains your checkout session | 1 year |
Performance / analytics
These cookies help us understand how people use our site — which pages get visited, how long people spend, where they came from. The data is aggregated and not tied to individual identities.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_fs | Shopify | Tracks first session date for analytics | 1 year |
| _shopify_sa_t | Shopify | Attribution — tracks referral source for Shopify Analytics | 30 minutes |
| _shopify_sa_p | Shopify | Attribution — stores UTM parameters for Shopify Analytics | 30 minutes |
| _shopify_evids | Shopify | Shopify's own analytics pixel — records page views, sessions, and purchase funnel data reported to your Shopify admin | Session |
All analytics data collected by Shopify's cookies is reported to our Shopify analytics dashboard. Shopify uses this data under its own privacy policy and may use aggregated, anonymized data to improve its platform.
Marketing / advertising
These cookies track your behavior on our site and send that data to advertising platforms. We use this to measure the performance of our ads and to show relevant ESSAI ads to people who have visited our site or who match our target audience.
Meta Pixel
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta Platforms | Identifies browsers for ad delivery and conversion measurement | 90 days |
| _fbc | Meta Platforms | Stores click ID from Meta ads for attribution | 90 days |
What the Meta Pixel does: When you visit our site, the Meta Pixel sends data about your activity to Meta Platforms — including page views, products viewed, items added to cart, and purchases (with order value). When Event Matching is active, hashed versions of your email address and phone number may also be transmitted to help match your visit to your Meta account for ad attribution.
Meta uses this data to:
- Measure whether our ads led to purchases
- Optimize ad delivery
- Build Custom Audiences for our campaigns
- Show you ESSAI ads on Facebook and Instagram based on your site activity
For California residents: this data sharing constitutes "sharing" personal information for cross-context behavioral advertising under CCPA/CPRA. You have the right to opt out (see below).
How to manage your cookie preferences
Browser-level controls: All major browsers allow you to block, delete, or restrict cookies through browser settings. This will affect cookies across every site you visit, not just ours.
- Chrome: Settings → Privacy and Security → Cookies
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security
- Edge: Settings → Cookies and site data
Opt out of Meta advertising: You can manage Meta's use of your data for ad targeting at facebook.com/ads/preferences or by adjusting your Facebook/Instagram account's ad settings.
California residents — Do Not Sell or Share: If you are a California resident, you can opt out of the sharing of your personal information for cross-context behavioral advertising by using Do Not Sell or Share in our site footer, or by contacting us through Contact · shopessaiclothing@gmail.com. This preference is stored on your browser so advertising pixels can be blocked when they are installed.
Global Privacy Control (GPC): If your browser sends a GPC signal indicating you have opted out of data sales and sharing, we will treat it as an opt-out request from California, Colorado, and Connecticut residents, consistent with applicable state law. Our cookie consent tooling, when active, is configured to detect and honor GPC signals automatically.
Third-party links
Our site may contain links to other websites. We are not responsible for the cookie practices of those sites. Check their individual cookie or privacy policies.
Changes to this policy
We may update this Cookie Policy as our technology stack changes. When we do, we'll update the "Last updated" date above. We'll notify you of material changes by posting a notice on our site.
Contact
Questions about our use of cookies: ESSAI — reach us via Contact · shopessaiclothing@gmail.com. For more on personal data, see our Privacy statement.